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Federation of Airport Media Owners

AIRPORT-OUT-OF-HOME (AOOH) ADVERTISING IS SET FOR BUMPER GROWTH

As India officially reopens and we start to enter “the new normal”, AOOH advertising can be seen progressively returning to pre-pandemic levels. With people moving out and about to enjoy leisure activities like entertainment, dining out, shopping, and travel, venues like malls, cinemas, airports, and metro rails will return to being a pivotal part of the marketeer’s arsenal.

Air traffic in India has shown growth as leisure and business travel resumes. India’s air traffic in the month of June 2021 has grown by 52% in comparison to June 2020. The domestic passenger footfall at Mumbai Airport has grown by 60% in the month of July against the month of June 2021.

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For brands looking to engage with their audiences in high dwell time locations, AIRPORT MEDIA offers a bouquet of opportunities at airports and metros. With a range of media options (static and digital) and in-depth research of passenger demographics and psychographics, AIRPORT MEDIA works hand-in-hand with agencies and marketing heads alike to develop customised media solutions to reach their desired audiences. The digital networks across locations are ideal for frequency-led campaigns.

Considering that the number of itinerant Indians travelling is only going to go up, it is the right time for marketeers to start getting in front of their audience with the right solutions developed through research and measurement solutions.

Source: Times OOH

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